When he signed to Top Dawg Entertainment in March last year, Isaiah Rashad saw himself rubbing shoulders with the likes of Kendrick Lamar and Schoolboy Q along with being involved in one of the most exciting rap labels at the minute. And now, associating himself with the most technically talented crop of rappers around, he’s found the inspiration to create Cilvia Demo.
On this record Rashad shows us why he belongs to the TDE crop who are known for their ability to combine modern rap with vintage sounds and styles. Cilvia Demo, named after his beat up ‘95 Honda Civic, does just that. Rough and raw but uniquely individual and engaging, it’s that beat up old car but with a new car smell.
The inevitable comparison will be made to Kendrick Lamar, but with this record Rashad proves that he can flourish even with that expectation on his shoulders. Thinking about that comparison though, Cilvia Demo is as much a revelation as Lamar’s breakthrough Section.80. The difference being that this time Rashad is on an established label and there’s also a good kid, m.A.A.d city to look up to and take inspiration from. Named HipHopDX ‘Rising Star of the Year’ and ‘Most Likely to Blow Up in 2014’ by Complex, it would seem Isaiah Rashad is not just a flash in the pan.
Cilvia Demo is out now.