PROPERGANDER – GET INTO THIS – Liverpool Music Strategy reveals major flaws in Merseyside industry but reveals ambitious new plans

The latest PROPERGANDER points you in the direction of Get Into This who have been covering Liverpool’s music scene for over 10 years.

A new Liverpool music strategy is being formulated following consultancy in the city, Getintothis reports on the findings, the faults within Merseyside’s creative industry – and what’s happening next.

Liverpool City Council has brought together key music industry figures to shape a music strategy which makes the most of its UNESCO City of Music status.

External sector experts have used ground-breaking analysis to get an understanding of the scale and significance of the music sector, which includes live music events, production services, recording studios and music publishing – which generates more than £100m turnover annually.

BOP Consulting, a creative industry leader, has researched Liverpool’s music scene, and found that:

  • ·         There are approximately 341 music venues across the city region.
  • ·         The region’s music sector supports 2,360 jobs.
  • ·         There is a live music audience of 937,000 per annum – made up of 520,000 local visitors and the remainder from the rest of the UK and overseas.
  • ·         Live music is a significant part of the City Region’s music economy – live music accounts for 44% of music sector turnover in Liverpool, as opposed to an average of 23% for the UK.

They went on to make a number of recommendations which will be discussed at a special meeting hosted by Mayor of Liverpool Joe Anderson and Mayor of Liverpool City Region Steve Rotheram, which is to take place in March.

 These recommendations include:

  • The creation of a Liverpool City of Music Board to develop an overview of the music industry and develop a strategy for investment and development.
  • The establishment a Liverpool Music Office which creates a single point of entry for the music sector, based on the successful Liverpool Film Office.
  • To engage with Apple Corps in a partnership relating to the heritage of The Beatles, including securing an agreement to use Beatles-related materials to optimise and build on the existing visitor offer in the city.

When analysing Liverpool, BOP found the city has a vibrant live music scene with extensive heritage, the low cost of business premises makes the city an attractive option and there is a strong music-related offer at city universities.

 

 

In terms of weaknesses, the research found:

  • The region is not seen as an industry hub.
  • Homegrown talent leaves for London.
  • Overall the music scene is fragmented with no leading sector voice.
  • A lack of diversity in programming
  • Significant commercial pressures on venues.

 

The ‘next steps’ meeting to look at the recommendations will coincide with the launch of UK Music’s “Wish You Were Here” report on the contribution of music tourism to the economy of Liverpool City Region which will take place in the near future.

Image courtesy of G.I.T - Crowd at LIMF

LIMF Crowds

Mayor of Liverpool Joe Anderson said: “Liverpool’s rich music history is undeniable and draws millions of visitors to the city annually – whether it’s people experiencing our Fab Four attractions, taking in the enviable talent of the Royal Liverpool Philharmonic Orchestra or enjoying the gigs or music festivals which dominate our cultural calendar.

When it comes to other UK cities, we stand out, and our UNESCO City of Music title is an acknowledgement of that. However we want to make the most of this sector and get an accurate picture of today’s music scene and understand what we can put in place to ensure it reaches its potential.

This is the first time a report of this scale and detail has been undertaken, and working in partnership with creative experts is a significant step to achieving a city region-wide strategy which will invest and enhance all aspects of our music sector.

Working with Steve will ensure this infiltrates across Merseyside and together we can build on the incredible legacy already in place to ensure Liverpool, and the wider region, remains a key player in the music industry – nationally and internationally.

City Region Metro Mayor Steve Rotheram said: We are generally very good at celebrating our musical heritage, but this is about recognising and exploiting the full potential of an important and flourishing economic sector. The city region continues to develop outstanding and innovative musical talent, but we have to develop the infrastructure that enables us to support our musicians, develop the sector and exploit its appeal to global visitors. 

It’s another area where we can grow our economy and build our international reputation by focusing on something where we have a unique and exceptional offer.

UK Music chief executive Michael Dugher said: “UK Music welcomes this report and the positive determination of Mayor Joe Anderson and Liverpool City Council to support the local music scene which brings so much enjoyment to so many people from the city and indeed from across the world, and one which makes a significant contribution to the Liverpool economy.

“Liverpool truly is a world music city and the findings of this report will help inform an important ongoing discussion about how the music industry in Liverpool and the wider City Region can best be protected, supported and strengthened in the future.

  • Read the full report here.
  • Read the full article over on GIT site HERE

UK LIVE MUSIC CENSUS 2017

The UK’s first ever national live music census took place in spring 2017: for 24 hours from noon on Thursday 9th March, an army of volunteers went out and about to live music events in Glasgow, Newcastle-Gateshead, Oxford, Leeds, Southampton and Brighton (and 1st June in Liverpool), from pub gigs to massed choirs to arena concerts. A nationwide online survey for musicians, venues, promoters and audiences was online from March until June.

The intention was to help measure live music’s cultural and economic value, discover what challenges the sector is facing and inform policy to help it flourish. The census covers all genres and takes a broad definition of live music to include events featuring DJs.

The UK Live Music Census was organised by researchers from the Live Music Exchange research group, a collaboration across the universities of Edinburgh, Newcastle and the University of Turku (Finland). In 2015, the same researchers organised a pilot live music census in Edinburgh, inspired by work in Melbourne by Dobe Newton in 2012.

READ ALL ABOUT IT HERE – http://uklivemusiccensus.org/wp-content/uploads/2018/02/UK-Live-Music-Census-2017-executive-summary.pdf

Text above taken directly from http://uklivemusiccensus.org/ head over to read more and dig into the resources and links available.

EYE SEE: LIVERPOOL SOULFEST 2015

UnknownLiverpool has long been known as a musical city , but its either electronica or straight up four piece line up, rock/indie combo that springs to mind….

Soul music (originally a blend of gospel r&B and jazz ) along with the sum of its parts has influenced practically every artist around in some way over the years and its seems fitting its found a home with a strong following in our city.

So if you didn’t know already, when it comes to Soul music in Liverpool the monthly Soul4Soul night at Studio 2 in Parr St Liverpool is the sole provider.  So, it makes perfect sense then that they take the genre and create the upcoming Soul Fest. Soul Fest 2015 is Liverpool’s first ever festival dedicated to soul music and culture. Between 23rd and 25th October 2015, the festival will host events encompassing music, dance, fashion and food in venues across the city, including exclusive live performances and DJ sets at Constellations, 24 Kitchen St and Baltic Social in the Baltic Triangle. SF15 will also be taking over the Epstein Theatre and Hilton Hotel

Soul Fest have announced Gabrielle has their headliner.  One of Britain’s most successful soul singers, she’ll be bringing her Top 40 hits – including the number 1 smashes Dreams and Rise, to the Baltic triangle

soul4soul2Gabrielle-sliderThe Saturday night at Constellations will feature a special set by British-Zimbabwean artist Eska.  Eska marries soul with folk, psychedelia and electronica. Her diverse influences range from the experimental rock of Captain Beefheart, the unrivalled vocals of Ella Fitzgerald, the poetry of Joni Mitchell, the otherworldliness of Kate Bush via reggae, electronica, British progressive rock and folk.

Joining Gabrielle and Eska will be acclaimed artists Jermain Jackman, Sasha Simone, Ayanna Witter – Johnson, Dora Martin, Nate Williams, Mi’das, Judith Ude and J. Appiah.  Also adding a local flavour will be LIMF Academy “Most Ready” artists Jalen N’Gonda and Amique.

A DJ takeover in 24 Kitchen St will feature acclaimed soul connoisseurs DJ Niceness (Neo2Soul/Stilldope Radio) and Roger Williams (Soulsorts).

Soul Inspired have been running soulful events in Liverpool since 2012. In addition to the monthly Soul4Soul concerts and annual Soul Reach charity events at Parr Street’s Studio 2, they have curated stages at festivals such as LIMF, Sound City and Pride.

Soul Inspired have also been responsible for bringing internationally acclaimed soul-inspired artists to Liverpool, including Grammy Award winners Snarky Puppy, Kirk Whalum and John Stoddart.

Whether or not you consider yourself to be a soul fan, this looks like an event to shake up Liverpools music/festival scene and inject a much needed shot of variety. So get yourselves along and lets see if it becomes an annual fixture.

Here’s to the festivals success…

Tickets available: HERE

More information can be found HERE

Social: FB  Twitter

SEE: Viper Label & Mellowtone @ The Palm House

This Thursday 14th May sees the Viper Label return to Sefton Park Palm House for the first time since last years Viper 100.

This time round sees Viper team up with Mellowtone who have been ‘quietly making a stir’ in Liverpool for over a decade, with their evenings of live acoustic music & DJs in a variety of the most intimate venues in Liverpool.

Promises to be an enchanted evening…. Tickets £10 from HERE

MELLOWVIPER